{"id":30395,"date":"2025-06-09T22:40:30","date_gmt":"2025-06-10T02:40:30","guid":{"rendered":"https:\/\/www.storyblocks.com\/resources\/?post_type=guide&#038;p=30395"},"modified":"2026-05-21T17:34:53","modified_gmt":"2026-05-21T21:34:53","slug":"authenticity-in-the-age-of-generative-ai","status":"publish","type":"guide","link":"https:\/\/www.storyblocks.com\/resources\/guides\/authenticity-in-the-age-of-generative-ai","title":{"rendered":"Authenticity in the age of generative AI: What creators and audiences really want"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Generative AI is reshaping the way video creators and brands approach content\u2014but not without raising important questions about the generative AI impact on creative integrity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How are creators really using generative AI today?&nbsp;<\/li>\n\n\n\n<li>Where does it help most?&nbsp;<\/li>\n\n\n\n<li>Where does it fall short?&nbsp;<\/li>\n\n\n\n<li>And what do audiences think about AI-generated media?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At Storyblocks, we want to give creators the tools to work smarter <em>without sacrificing creativity or authenticity<\/em>. That\u2019s why in June 2024, we surveyed 731 Storyblocks members, from individual content creators to editors on in-house teams. We asked <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/top-3-ways-creators-are-using-ai-for-content-creation\" target=\"_blank\" rel=\"noreferrer noopener\">how creators integrate generative AI,<\/a> where they see value, and how they keep their content trustworthy, diverse, and emotionally resonant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this report on authenticity in the age of AI, we\u2019ll share what we learned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How generative AI shows up in video workflows today<\/li>\n\n\n\n<li>The biggest advantages and challenges creators report<\/li>\n\n\n\n<li>How audiences perceive AI-generated content\u2014and why authenticity still leads<\/li>\n\n\n\n<li>Real-world insights from creators and brands on when to use generative AI and when to stick with human-made storytelling.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Our goal<\/strong>: Help creators, marketers, and brands future-proof their content strategies by balancing the best of AI with the irreplaceable value of human creativity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because at the end of the day, technology should support great storytelling, not replace it.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated-1024x341.png\" alt=\"\" class=\"wp-image-33117\" srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated-1024x341.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated-500x167.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated-768x256.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated-1536x512.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/29171945\/1_Header-Updated.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-generative-ai-is-used-today-trends-adoption-and-impact\"><strong>How generative AI is used today: trends, adoption, and impact<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most important thing to understand is exactly how creators, businesses, and organizations are using generative AI in their workflows right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because while it&#8217;s being incorporated in many tools and software, that doesn&#8217;t always mean that it&#8217;s been adopted by everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most creators bring in generative AI with intention and limits. Then, they use it to accelerate early steps and streamline repetitive tasks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adoption-snapshot-how-generative-ai-is-showing-early-impact\">Adoption snapshot: How generative AI is showing early impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More people are adopting <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/generative-ai-video-today\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI in video creation<\/a> but are using it cautiously and incrementally as they evaluate the generative AI impact on their workflows. According to Storyblocks\u2019 June 2024 survey, businesses and individual creators most often use it to support early-stage ideation and post-production tasks, rather than replace human creativity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited integration:<\/strong> 58% of businesses say generative AI powers no more than 25% of their workflows.<br><\/li>\n\n\n\n<li><strong>Minimal full-scale use:<\/strong> Just 4% of businesses use generative AI for over 75% of their content creation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creator-enthusiasm-levels-around-generative-ai\">Creator enthusiasm levels around generative AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As generative AI becomes more accessible, creators across industries are exploring its potential\u2014but not with equal enthusiasm.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>37% report feeling enthusiastic about generative AI, compared to just 22% of businesses.&nbsp;<\/li>\n\n\n\n<li>When asked about AI tools more broadly (not just generative AI), 41% of individual creators express enthusiasm, while only 29% of businesses do the same.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A-1024x576.png\" alt=\"Chart labeled &quot;Creator enthusiasm levels around generative AI&quot; that shows 22% of businesses are enthusiastic towards generative AI tools, while 29% are enthusiastic towards AI tools in general. For individual creators, 41% are enthusiastic towards generative AI tools, while 37% are enthusiastic towards AI tools in general.\" class=\"wp-image-33059 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A-1024x576.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A-768x432.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A-1536x864.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113339\/1_Chart-A.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This enthusiasm gap likely reflects the different stakes each group faces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solo creators and small teams move quickly, often working within narrow timeframes. They embrace tools that speed up workflows and allow for experimentation. With Generative AI, they can efficiently test and modify product videos and social content.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#b9c86e\">A lot of what I did in my first editing job can now be done automatically. Generative AI is already handling tasks that used to take assistant editors hours. Instead of <em>resisting that shift<\/em>, I think creators should <em>embrace it and adapt<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#b9c86e\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP-1024x1024.png\" alt=\"\" class=\"wp-image-33068 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP-1024x1024.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP-500x500.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP-150x150.png 150w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP-768x768.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26122207\/rachel-kisela-headshot-CROP.png 1272w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size wp-block-paragraph\">Rachel Kisela<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Social Media Video Editor<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, enterprise creators operate under higher scrutiny. They navigate strict brand governance, complex legal reviews, and content standards tied to trust and regulation. For these teams, adopting generative AI means confronting unresolved questions about copyright, consent, and ethical data sourcing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both groups continue to explore AI, but their comfort levels, use cases, and enthusiasm depend heavily on who they serve and the risks they\u2019re willing to take.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-creators-rely-on-generative-ai-and-why\">Where creators rely on generative AI\u2014and why<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI use today is more pragmatic than revolutionary. Creators aren\u2019t handing over the creative reins to machines; they\u2019re giving them the grunt work. Here\u2019s how:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B-1024x576.png\" alt=\"Graph showing where creators rely on generative AI with three horizontal bar graphs showing 63% of creators use generative AI for idea generation, 61% for editing and refining content, and 42% for drafting full content.\" class=\"wp-image-33060 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B-1024x576.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B-768x432.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B-1536x864.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26113852\/1_Chart-B.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Idea generation<\/strong> is where it leads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>63% of businesses use it to brainstorm<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Editing and refining content<\/strong> follows closely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62% of individual creators and 61% of businesses rely on AI to help streamline cuts, transitions, and polish<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Drafting full content<\/strong> sees lower adoption:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only 42% of businesses trust AI to draft<\/li>\n\n\n\n<li>It\u2019s still too risky for most to hand over narrative control<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Still, adoption is climbing: 66% of businesses say they\u2019ve used more generative AI in 2024 than in 2023, reflecting the growing benefits of generative AI for businesses. They don\u2019t trust AI implicitly but the time savings outweigh the uncertainties.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-on-the-ground-case-studies-in-use-impact-and-resistance\">Generative AI on the ground: Case studies in use, impact, and resistance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These case studies showcase <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/creators-thoughts-on-ai-powered-video-production\" target=\"_blank\" rel=\"noreferrer noopener\">how real-world creators are experimenting<\/a>\u2014or opting out\u2014with transparency, values, and strategy in mind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-early-adopters-creative-teams-embracing-generative-ai\">Early adopters: creative teams embracing Generative AI<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These teams use generative AI to speed up workflows, explore new visuals, and test creative ideas, with transparency at the core.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-wistia-s-ai-brand-ads\" style=\"font-size:17px\">Wistia\u2019s AI brand ads<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">For their brand campaign, <em>Complete Control<\/em>, the Wistia team took a bold approach: produce the entire ad using AI. Instead of treating AI as a shortcut, they used it as a creative enabler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Wistia - Complete Control (Official Music Video)\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/ybgJt79PXTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They generated visuals with tools like Midjourney and animated and composited in-house, embracing every oddity AI threw their way. Mismatched hands? Everyone in high heels? They didn\u2019t hide those quirks\u2014they highlighted them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe leaned into the weird,\u201d says Sam Balter, head of content at Wistia. \u201cWhen you\u2019re clearly in on the joke, audiences love it.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaway:<\/strong> Lean into generative AI where it makes the creative process faster or funnier, but keep your audience in on the joke. When you experiment in public, transparency becomes part of the brand experience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-superside-s-ai-based-brand-transformation\" style=\"font-size:17px\">Superside\u2019s AI-based brand transformation<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">As part of a brand transformation in January 2025, Superside reintroduced itself as the world\u2019s leading AI-powered creative services company. The team publicly positioned their offerings around a hybrid model\u2014human creativity, accelerated by AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Superside now integrates tools like generative image libraries, 3D-illustration engines, and AI-assisted branding workflows. Their goal is to help enterprise teams move faster without sacrificing creative quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s new identity reflects a shift in how they deliver creative services. The brand\u2019s <a href=\"https:\/\/www.superside.com\/blog\/new-brand-has-landed#boundaries\" target=\"_blank\" rel=\"noreferrer noopener\">reintroduction blog<\/a> states, \u201cWhen reimagining our brand, we embraced AI as our primary creative tool. Our team developed a carefully crafted prompt architecture that became the foundation of our new visual identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Superside doesn\u2019t just use AI behind the scenes. They help enterprise clients understand how to safely, ethically, and effectively integrate generative AI into their own brand storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaway: <\/strong>If you&#8217;re introducing AI into your creative process, don\u2019t bury the lead. Positioning your brand as AI-forward, when paired with transparency and strong creative standards, boosts client confidence and signals innovation.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-family-theater-productions\" style=\"font-size:17px\">Family theater productions<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">When tasked with visually recreating historically specific scenes such as 1st-century Jerusalem, the team at Family Theater Productions faced a familiar creative wall: the footage they needed simply didn\u2019t exist. Traditional stock libraries came up short, and building sets wasn\u2019t feasible. That\u2019s when producer Don Burt turned to generative AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using these tools, the team crafted hyper-realistic backgrounds that blended seamlessly into their video narratives\u2014creating immersive environments previously out of reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD-1024x575.png\" alt=\"An image of a man sitting in front of a desk with another man standing to his left taking notes. In the background is a rustic library setting.\" class=\"wp-image-33073 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD-1024x575.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD-768x431.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD-1536x863.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26141832\/Doctors-of-the-Church-Library-BKGD.png 1908w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/575;\" \/><figcaption class=\"wp-element-caption\"><em>A shot for a skit where the Family Theater Productions team used generative AI to create a medieval library as the background.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe needed imagery that simply doesn\u2019t exist in traditional stock,\u201d Burt explains. \u201cGenerative AI helped us recreate it in a way that feels photorealistic and cinematic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaway:<\/strong> When traditional stock can\u2019t meet your creative vision, Generative AI can help fill in the gaps\u2014especially for small teams looking to recreate complex, historically accurate environments with minimal resources.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-when-ai-breaks-the-brand-why-some-teams-opt-out-entirely\">When AI breaks the brand: why some teams opt out entirely<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not all creative teams are jumping on the generative AI bandwagon. For some, the risks to brand trust, artistic identity, or misalignment with AI ethics outweigh the benefits.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-jukin-media-refrains-from-using-ai-because-of-ethical-concerns\" style=\"font-size:17px\">Jukin Media refrains from using AI because of ethical concerns<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">At Jukin Media, editor Evan Watkins has chosen not to incorporate generative tools into his video workflow, pointing to a fundamental clash between automation and artistic integrity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf I hand off the process of creation to generative AI,\u201d he says, \u201cI\u2019m removing myself from the process, thus taking part in my own destruction.\u201d For Watkins, the act of creation is inseparable from human connection\u2014and from the years of craft that professionals invest in developing their voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watkins frames the rise of AI as a broader threat to the livelihoods and values of working artists: \u201cAI art devalues human labor in favor of promising larger profit margins for tech billionaires and CEOs.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He\u2019s not alone in that view. Through informal surveys with fellow creatives, Watkins sees a growing appetite for alternatives that deliver on AI ethics\u2014platforms that \u201cdeal with us ethically and simply provide tools for artists.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaway for marketers:<\/strong> In an industry shaped by creative trust, alienating artists can undermine long-term credibility. As AI adoption rises, so does the expectation for brands to use it responsibly and transparently.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-dove-challenges-ai-with-a-human-first-campaign\" style=\"font-size:17px\">Dove challenges AI with a human-first campaign<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Dove\u2019s April 2024 campaign, \u201cThe Code,\u201d is a bold stand against the rise of AI-generated beauty standards. While many brands are rushing to embrace generative AI, Dove\u2019s creative team believes there\u2019s a risk of replacing authenticity with algorithmic perfection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its short film<a href=\"https:\/\/www.youtube.com\/watch?v=reIQAmmpbO8\" target=\"_blank\" rel=\"noreferrer noopener\">,<\/a> \u201cKeeping It Real With The Code,\u201d Dove spotlights real women, pushing back on synthetic images that dominate beauty marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dove vs. AI Beauty Standards: Keeping It Real With The Code\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/reIQAmmpbO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDove will never use AI to create or distort women&#8217;s images,\u201d the campaign declares, making a clear commitment to authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl,&#8221; says <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign\/2551976\/#:~:text=Also%20read:%20How%2020%20years,New%20study%2C%20other%20industry%20efforts\" target=\"_blank\" rel=\"noreferrer noopener\">Dove\u2019s CMO Alessandro Manfredi.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For audiences growing more skeptical of AI-generated content, Dove\u2019s stance resonates. It underscores a broader truth: the most powerful stories are those rooted in real emotion, not automated creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-takeaway-for-marketers\"><strong>Takeaway for marketers:<\/strong> In a world where generative AI is everywhere, brands that double down on real human stories stand out. Dove\u2019s campaign reminds us: authenticity builds trust and deepens connection.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header-1024x341.png\" alt=\"\" class=\"wp-image-33062 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header-1024x341.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header-500x167.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header-768x256.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header-1536x512.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115418\/2_Header.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strengths-limitations-and-blind-spots-of-generative-ai-for-creators\">Strengths, limitations, and blind spots of generative AI for creators<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For creators, the appeal of generative AI is obvious: faster workflows, easier iteration, fewer blockers. But speed doesn\u2019t equal soul. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the tradeoff that comes with all of the perks of AI doesn&#8217;t always balance out as a net positive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the board, we\u2019re hearing the same thing: AI might help you move quicker, but it can\u2019t replace what makes content matter\u2014authenticity, emotional depth, and creative intuition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-s-strengths-efficiency-scalability-accessibility\">Generative AI\u2019s Strengths: Efficiency, scalability, accessibility<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart-1024x576.png\" alt=\"Chart showing the benefits of using generative AI tools that businesses report seeing, with 67% saying they see time savings as a benefit to using generative AI tools, 57% see improved creativity, 48% say increased productivity, 38% say enhanced work quality, and 34% say cost savings.\" class=\"wp-image-33063 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart-1024x576.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart-768x432.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart-1536x864.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26115933\/2_Chart.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-efficiency\">Efficiency<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The most common value creators report? Time, one of the clearest benefits of generative AI for businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">67% of enterprise teams say generative AI\u2019s biggest benefit is time saved when building stock assets, underscoring the broader value of generative AI in production. It\u2019s helping teams move faster without sacrificing polish.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-scalability\">Scalability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re producing at volume, AI unlocks creative options that just weren\u2019t feasible before. Creators use it to generate multiple versions of a video or localize audio content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sam Balter explained that his team uses Wistia\u2019s in-built <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/20-ai-video-tools-to-speed-up-content-creation\">generative AI tools<\/a> to dub videos:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#f9cdbd\">We\u2019re using generative AI to translate and dub entire videos\u2014my voice, in another language, synced to my lips. What used to cost dollars per minute and take weeks, now happens <em>almost instantly<\/em>. That\u2019s huge for scaling reach across markets.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#f9cdbd\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26124932\/Sam-Balter-Headshot.jpeg\" alt=\"Sam Balter, Head of Content at Wistia\" class=\"wp-image-33069 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26124932\/Sam-Balter-Headshot.jpeg 800w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26124932\/Sam-Balter-Headshot-500x500.jpeg 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26124932\/Sam-Balter-Headshot-150x150.jpeg 150w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26124932\/Sam-Balter-Headshot-768x768.jpeg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size wp-block-paragraph\">Sam Balter<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Head of Content at Wistia<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-accessibility\">Accessibility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI expands the creative process beyond designers, which is increasingly seen as a core benefit of generative AI for businesses. Non-visual teammates use AI to generate mockups, create animations, and express creative ideas independently, using tools like RunwayML and Midjourney to level the playing field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor our \u2018Complete Control\u2019 campaign, we built the whole thing using generative AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/suno.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Suno<\/a> to create placeholder tracks during concepting<\/li>\n\n\n\n<li><a href=\"https:\/\/www.midjourney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midjourney<\/a> to generate high-quality, commercial-friendly images<\/li>\n\n\n\n<li><em><a href=\"https:\/\/runwayml.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">R<\/a><a href=\"https:\/\/runwayml.com\/\">unway<\/a> to animate those images&nbsp;<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Photoshop<\/a> and <a href=\"https:\/\/www.adobe.com\/products\/aftereffects.html\" target=\"_blank\" rel=\"noreferrer noopener\">After Effects<\/a> to refine AI-generated visuals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It lets us explore a new way of producing content without a full production crew. At this point, AI is just woven into the process where it makes sense.\u201d<br><em>\u2014 Sam Balter, Wistia<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-s-limitations-emotional-connection-creativity-audience-perception\">Generative AI\u2019s limitations: Emotional connection, creativity, audience perception<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While generative AI unlocks speed and scale, it still falls short in areas that matter most to human storytelling.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-emotional-connection-amp-creativity\">Emotional connection &amp; creativity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Enterprise creators say generative AI is most limited where creativity is needed the most: emotion, intuition, and originality \u2014 illustrating some of the most significant generative AI weaknesses.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#f9cdbd\">AI is great for speeding things up. But it can\u2019t capture the <em>emotional nuance<\/em> that comes from a human creator\u2019s touch. The best use of AI in my mind is as <em>an assistant<\/em>. Used like that, it can be really powerful.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#f9cdbd\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"96\" height=\"96\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2023\/12\/27110601\/avatar_user_58_1626797753-1.jpeg\" alt=\"\" class=\"wp-image-258 size-full lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96\/96;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Kyle Miller<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manager of Video Production at Storyblocks<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge is baked into the tools themselves. Generative AI predicts what we already like. But when originality is the goal\u2014something unexpected, boundary-pushing, or deeply human\u2014its outputs often feel safe or generic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0969698924000869\" target=\"_blank\" rel=\"noreferrer noopener\">Academic studies<\/a> back this up: content that replaces human creativity with automation often sees dips in emotional resonance and brand authenticity even&nbsp; in the age of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSomething that is really stand-out and unique isn\u2019t likely to come from AI. AI tools are trained to generate what we already respond well to. It\u2019s not trying to surprise or challenge us. That\u2019s why truly original, emotional storytelling still needs a human at the helm.\u201d<br>\u2014 <em>Sam Balter, Wistia<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-audience-perception\">Audience perception<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The generative AI impact on perception matters just as much as production.. Storyblocks\u2019 March 2025 <a href=\"https:\/\/www.storyblocks.com\/resources\/blog\/consumer-opinion-survey-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">consumer research<\/a> shows that over half of audiences wouldn\u2019t pay for AI-generated content. And younger viewers\u2014especially Gen Z\u2014are the most critical.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#f9cdbd\">For our educational content, trustworthiness is non-negotiable. The public <em>must feel confident<\/em> in what they see and hear.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#f9cdbd\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1847\" height=\"1877\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136.jpg\" alt=\"\" class=\"wp-image-33070 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136.jpg 1847w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136-492x500.jpg 492w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136-1008x1024.jpg 1008w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136-768x780.jpg 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26125944\/Todd-Spencer_060225-scaled-e1769450487136-1511x1536.jpg 1511w\" data-sizes=\"(max-width: 1847px) 100vw, 1847px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1847px; --smush-placeholder-aspect-ratio: 1847\/1877;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size wp-block-paragraph\">Todd Spencer<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">California DMV<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a fine line between assistance and overuse, and this is often where generative AI strengths and limitations become most apparent. When AI becomes too visible, it can undermine the very thing creators are trying to build: trust.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header-1024x341.png\" alt=\"\" class=\"wp-image-33064 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header-1024x341.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header-500x167.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header-768x256.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header-1536x512.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120227\/3_Header.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-legal-risks-ethical-sourcing-licensing-and-copyright\">Generative AI legal risks: ethical sourcing, licensing, and copyright<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As generative AI moves further into professional workflows, creators are raising smart, necessary questions about how AI-generated content is sourced, licensed, and shared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we asked users what was stopping them from using AI, ethical and legal concerns were among the top contenders in the \u201cother\u201d category.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart-1024x576.png\" alt=\"Image of a pie chart labeled what's stopping users from adopting AI? The chart shows 71% &quot;other&quot; responses, broken out into the top themes from the responses, with 14% mentioning access &amp; quality issues, 11% mentioning ethical issues, 9% mentioning legal concerns, 8% mentioning audience trust, and 7% mentioning job security.\" class=\"wp-image-33065 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart-1024x576.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart-500x281.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart-768x432.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart-1536x864.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120455\/3_Chart.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords such as \u201cethic\u201d and \u201clicensing\u201d showed up in multiple responses in the sentiment analysis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access and quality issues<\/strong>: 14%<br>Complaints included high subscription costs, poor output quality, and too many tools to learn.<\/li>\n\n\n\n<li><strong>Ethical concerns<\/strong>: 11%<br>Comments referenced lack of artist consent, AI plagiarism, and exploitation of creative labor.<\/li>\n\n\n\n<li><strong>Legal concerns<\/strong>: 9%<br>Respondents noted copyright risk, unclear licensing, and client mandates to avoid generative AI.<\/li>\n\n\n\n<li><strong>Audience trust<\/strong>: 8%<br>Creators expressed fear that AI-generated content would erode credibility, particularly in news or education.<\/li>\n\n\n\n<li><strong>Job security<\/strong>: 7%<br>Concerns included AI displacing creative professionals and devaluing craft.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With the <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai\" target=\"_blank\" rel=\"noreferrer noopener\">EU Artificial Intelligence Act\u2019s general-purpose AI rules<\/a> now in force (as of August 2, 2025), providers of foundation models are legally bound to meet transparency, documentation, and safety obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These concerns are real barriers to adoption, particularly for teams working in public-facing industries like education, government, and journalism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-creators-are-most-concerned-about-with-generative-ai\">What creators are most concerned about with Generative AI<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-data-transparency\">Data transparency<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Many creators said they\u2019ve held back from using generative AI because they can\u2019t confirm where the training data came from. For industries accountable to the public, not knowing whether that data includes copyrighted, biased, or unauthorized material is a dealbreaker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m hesitant because it&#8217;s unclear where it learned this from and if there was <strong>artist consent<\/strong> involved.\u201d<br>\u2013 <em>April Merl, Tongal<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-unclear-licensing-frameworks\">Unclear licensing frameworks<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Survey respondents in the news and education sectors said that uncertainty around data licensing was a primary reason they haven\u2019t integrated generative AI into their production pipelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy clients have banned AI-generated images in our work to <strong>protect themselves<\/strong> from copyright violations.\u201d<br>\u2013 <em>James Lucas, National Institute of Aerospace<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-risk-to-brand-trust\">Risk to brand trust<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Teams know that if AI content slips through without review and turns out to be ethically questionable, the reputational impact of generative AI could be long-lasting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe work hard to develop trust with the community, and I do not wish to <strong>erode what trust we do have<\/strong> by using images that are not real.\u201d<br><em>\u2013 James Ham, Winnipeg Police Service<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-consent-and-copyright\">Consent and copyright<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Replacing or generating content using real people\u2019s voices or likenesses without clear approval presents serious ethical and legal challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe used generative AI to fix a missing word in a voiceover, but replacing whole lines without the actor\u2019s consent? That crosses an ethical line.\u201d<br><em>\u2014 Todd Spencer, California DMV<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In February 2025, a <a href=\"https:\/\/www.jw.com\/news\/insights-federal-court-ai-copyright-decision\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. federal court ruled against the use of copyrighted material<\/a> to train an AI system \u2014 a clear warning that unlicensed data can now trigger real legal liability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-industry-trend-is-clear\"><strong>The industry trend is clear<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More brands are implementing internal checks and safeguards before using any generative AI outputs in public-facing content. What matters isn\u2019t just what AI can do, but whether it aligns with the standards of transparency and responsibility their audiences expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Storyblocks, we believe that creative integrity starts with clarity. Our platform has <a href=\"https:\/\/www.storyblocks.com\/resources\/news\/storyblocks-library-100-human-made\" type=\"link\" id=\"https:\/\/www.storyblocks.com\/resources\/news\/storyblocks-library-100-human-made\" target=\"_blank\" rel=\"noreferrer noopener\">100% human-made<\/a> content with clear licensing and elevates real voices\u2014not murky algorithms.<br><br><strong>That\u2019s why Storyblocks continues to invest in our creative community, not replace it.<\/strong> Our exclusive <a href=\"https:\/\/www.storyblocks.com\/diverse-stock-footage\" target=\"_blank\" rel=\"noreferrer noopener\">Re: Stock collections<\/a> feature footage from 10 diverse filmmakers across the U.S. These artists bring emotional depth and unique perspectives to their work, showcasing stories rooted in real experiences\u2014not algorithmic outputs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#bbdeff\">This isn&#8217;t an anti-AI stance, but rather a pro-art, pro-human and pro-storytelling stance. We celebrate the <em>irreplaceable value<\/em> of authentic human emotion and the <em>talented artists<\/em> whose stories inspire that connection.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#bbdeff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1242\" height=\"1208\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26142932\/tj-leonard-office-e1769455846249.jpg\" alt=\"\" class=\"wp-image-33074 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26142932\/tj-leonard-office-e1769455846249.jpg 1242w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26142932\/tj-leonard-office-e1769455846249-500x486.jpg 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26142932\/tj-leonard-office-e1769455846249-1024x996.jpg 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26142932\/tj-leonard-office-e1769455846249-768x747.jpg 768w\" data-sizes=\"(max-width: 1242px) 100vw, 1242px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1242px; --smush-placeholder-aspect-ratio: 1242\/1208;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">TJ Leonard<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Storyblocks CEO<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header-1024x341.png\" alt=\"\" class=\"wp-image-33066 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header-1024x341.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header-500x167.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header-768x256.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header-1536x512.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120807\/4_Header.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-generative-ai-can-t-do-alone-and-how-to-make-it-work-with-human-storytelling\">What Generative AI can\u2019t do alone\u2014and how to make it work with human storytelling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the value of generative AI becomes clearest: it makes teams more productive without replacing creative instincts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s excellent at streamlining workflows, it still falls short when it comes to depth, emotional nuance, and cultural fluency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what&#8217;s the right balance to strike to help creatives do what they do best and speed up their workflow?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#bbdeff\">People can tell when you use <em>too much AI<\/em>, when what you&#8217;re doing <em>lacks authenticity <\/em>and isn&#8217;t human-made. I would use it for vetting ideas, researching, and making human processes more efficient. But I wouldn&#8217;t rely on it too much for actual content creation. <em>The magic still comes from human creativity.<\/em><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#bbdeff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller-1024x1024.png\" alt=\"Carl Mueller\" class=\"wp-image-33071 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller-1024x1024.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller-500x500.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller-150x150.png 150w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller-768x768.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26131738\/carl_mueller.png 1271w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Carl Mueller<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Vice President and Executive Producer at Dynamo<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-generative-ai-does-best\">What Generative AI does best<\/h3>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">76% of businesses say time savings is the number one benefit of generative AI in creative workflows \u2014 central to the value of generative AI today.. They use these tools to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate storyboards<\/strong> using tools like Runway ML to experiment with framing and pacing early on.<\/li>\n\n\n\n<li><strong>Concept visual themes<\/strong> with AI-generated moodboards before a shoot or animation.<\/li>\n\n\n\n<li><strong>Brainstorm scripts<\/strong> or voiceover drafts to explore tone and structure.<\/li>\n\n\n\n<li><strong>Visualize multiple creative paths<\/strong>, enabling faster decision-making and iteration.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-generative-ai-still-struggles\">Where Generative AI still struggles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI content often lacks the consistency and subtlety required for cohesive storytelling.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>66% of businesses report reliability and accuracy as top issues when generating stock assets.<strong><br><\/strong><\/li>\n\n\n\n<li>Respondents cite:<br>\n<ul class=\"wp-block-list\">\n<li>Inconsistencies in output quality.<\/li>\n\n\n\n<li>Limited ability to replicate visual elements across variations.<\/li>\n\n\n\n<li>Content that feels \u201cfake\u201d or generic\u2014even when technically accurate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-creators-are-still-in-the-driver-s-seat\">Creators are still in the driver\u2019s seat<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Across surveys and interviews, respondents emphasize that AI is best used as a creative partner, not a replacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFocus on connecting with your audience. AI has an averaging effect, which can make your content feel generic and unengaging\u2014even when it looks beautiful. That\u2019s because AI lacks insightful human insight. Experiment with these tools for the grunt work, but not at the cost of creative human input.\u201d<br>\u2014<em>Kirby Ferguson, Filmmaker<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here\u2019s the long game: as generative AI becomes more accessible, the playing field flattens. Everyone gets the same tools, trained on the same data, optimized for the same outcomes. What happens then?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background has-large-font-size wp-block-paragraph\" style=\"background-color:#bbdeff\"><em>Even if you use AI, your edge comes from the idea\u2014the way you break the pattern, not follow it.<\/em> That\u2019s only going to matter more as AI becomes more accessible.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background-color:#bbdeff\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26140212\/Darren_Suffolk.jpg\" alt=\"Darren Suffolk headshot\" class=\"wp-image-33072 size-full lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26140212\/Darren_Suffolk.jpg 800w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26140212\/Darren_Suffolk-500x500.jpg 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26140212\/Darren_Suffolk-150x150.jpg 150w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26140212\/Darren_Suffolk-768x768.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Darren Suffolk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Director, Video Services at Superside<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the real creative opportunity. AI can help execute\u2014but it can\u2019t invent your voice, challenge convention, or take a risk. As generative tools create the benchmarks, the blockbuster moments will come from human choices: the hesitation in a real voiceover, the imperfect frame that feels lived in, the edit that holds just a little too long because it <em>means<\/em> something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaway:<\/strong><strong><br><\/strong>As generative AI accelerates the <em>how<\/em>, creative differentiation will depend on the <em>why<\/em>. The more people use the same tools, the more vital it becomes to think against the grain. Let AI handle the repetitive tasks\u2014but keep your originality at the center. That\u2019s where the connection lives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-practical-guidelines-for-using-generative-ai-ethically-and-responsibly\">Practical guidelines for using generative AI ethically and responsibly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These best practices help teams stay transparent, compliant, and in tune with evolving audience expectations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-transparency-let-your-audience-in-on-the-process\">Transparency: Let your audience in on the process<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Being upfront about generative AI use doesn\u2019t make your brand seem less authentic\u2014it makes you more trustworthy. Disclosure builds credibility, especially when you use AI to assist (not replace) human creativity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make it standard practice to disclose when you use generative AI in the content creation pipeline. This includes voiceovers, image generation, or even simple script drafts.<\/li>\n\n\n\n<li>Add brief disclaimers in video descriptions or post captions that note AI-assisted elements, especially when those elements could affect the perception of authenticity in the age of AI.&nbsp;<\/li>\n\n\n\n<li>Train teams on when you legally or ethically expect transparency\u2014for example, in educational or public sector content.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-ethical-data-sourcing-know-what-you-re-using-and-where-it-came-from\">Ethical data sourcing: Know what you&#8217;re using, and where it came from<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ethical sourcing isn\u2019t just a legal checkbox\u2014it\u2019s a brand value. Use tools that align with your company\u2019s stance on creative rights and fair compensation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/www.storyblocks.com\/resources\/news\/storyblocks-ai-statement\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI tools that are transparent<\/a> about their training datasets and actively compensate or credit original creators.<\/li>\n\n\n\n<li>Vet AI vendors the same way you would any creative collaborator. Ask how they train their models, how they handle copyrights, and whether they compensate original artists.<\/li>\n\n\n\n<li>Maintain internal records of the tools and datasets you use, particularly for high-visibility or evergreen campaigns.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-stay-within-brand-guidelines-and-industry-regulations\">Stay within brand guidelines and industry regulations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI can speed up production, but only if you build in review cycles that catch errors before they become liabilities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build internal review checklists for generative AI-assisted content to confirm tone, accuracy, and compliance with advertising standards.<\/li>\n\n\n\n<li>Assign a cross-functional team\u2014including legal, brand, and creative leads\u2014to periodically audit AI-generated outputs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.reuters.com\/technology\/artificial-intelligence\/eu-lays-out-guidelines-misuse-ai-by-employers-websites-police-2025-02-04\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">New EU guidelines (Feb 2025)<\/a> ban certain AI-enabled practices, including emotion tracking, manipulative dark-pattern interfaces, and covert biometric profiling, setting a high bar for ethical AI usage in media and advertising.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" data-src=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header-1024x341.png\" alt=\"\" class=\"wp-image-33067 lazyload\" data-srcset=\"https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header-1024x341.png 1024w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header-500x167.png 500w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header-768x256.png 768w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header-1536x512.png 1536w, https:\/\/sb-wp-assets.storyblocks.com\/resources\/wp-content\/uploads\/2026\/01\/26120842\/5_Header.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-authentic-sources-in-the-age-of-generative-ai\">How to choose the authentic sources in the age of generative AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI is reshaping video creation but human creativity still defines it. As brands experiment with AI for speed and scale, the need for emotional, culturally resonant, and trustworthy content is only growing. Finding the right balance is a brand imperative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<aside class=\"sb-cta sb-cta--theme-yellow-400 sb-cta--alignment-horizontal-left sb-cta--alignment-vertical-center sb-cta--additional-content-position-right wp-block-storyblocks-wp-blocks-call-to-action\" data-cta=\"\" data-cta-theme=\"yellow-400\" data-cta-heading=\"When authenticity matters, your visuals should reflect it.\" data-cta-content-id=\"\">\n\n\t\t<div class=\"sb-cta__copy\">\n\n\t<p class=\"sb-cta__heading\">\n\t\t<a class=\"sb-cta__heading__link\" href=\"https:\/\/www.storyblocks.com\/diverse-stock-footage\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\tWhen authenticity matters, your visuals should reflect it.\t\t<\/a>\n\t<\/p>\n\n\t<p class=\"sb-cta__body\">\n\t\tExplore Storyblocks&#039; library of diverse, human-made content, designed to help brands connect more deeply with real audiences in a generative AI world.\t<\/p>\n\n\t\t\t\t\t<a class=\"sb-cta__button\" href=\"https:\/\/www.storyblocks.com\/diverse-stock-footage\" target=\"_blank\" rel=\"noopener noreferrer\" data-cta__button>\n\t\tBrowse the Library\t\t<\/a>\n\t\n\t<\/div>\n\n\t\t\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Backed by our own data from surveys and interviews, this report is a deep dive into how creators and brands are actually using generative tools for video\u2014and how audiences are responding.<\/p>\n","protected":false},"featured_media":31390,"template":"","topic":[25,16,15],"class_list":["post-30395","guide","type-guide","status-publish","has-post-thumbnail","hentry","topic-artificial-intelligence","topic-video-production","topic-video-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/guide\/30395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/guide"}],"about":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/types\/guide"}],"version-history":[{"count":0,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/guide\/30395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media\/31390"}],"wp:attachment":[{"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/media?parent=30395"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.storyblocks.com\/resources\/wp-json\/wp\/v2\/topic?post=30395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}