{"id":26327,"date":"2023-01-12T19:23:22","date_gmt":"2023-01-12T19:23:22","guid":{"rendered":"https:\/\/www.storyblocks.com\/resources\/tutorials\/create-videos-that-engage-audiences\/"},"modified":"2026-05-06T14:00:45","modified_gmt":"2026-05-06T18:00:45","slug":"create-videos-that-engage-audiences","status":"publish","type":"tutorial","link":"https:\/\/www.storyblocks.com\/resources\/tutorials\/create-videos-that-engage-audiences","title":{"rendered":"How to create videos that engage audiences every time"},"content":{"rendered":"\n

We live in a glorious time for mass communication. It\u2019s easier than ever to reach a global audience with your videos \u2014 and almost anyone can do it. You don\u2019t need much to create videos that engage audiences. All it really takes is a laptop or mobile device, an internet connection, and (ideally) something worth talking about.<\/p>\n\n\n\n

But nothing worth doing is ever that<\/em> simple. As video creation has become more democratized, the competition for attention online has become downright fierce. The creator landscape today is enormous, and standing out from the crowd is no easy feat. If you want to make content that\u2019ll get people to stop scrolling long enough to actually hear what you have to say, you may need some advice from the pros.<\/p>\n\n\n\n

In Episode 6<\/strong><\/a> of the Storyblocks original series, The Beginner\u2019s Guide to Creating Video<\/a><\/strong>, you\u2019ll learn how to hook your audience right away with original videos that are authentically you. Your instructors for this session are professional content creators Zolita (ZOLITA<\/a>) and Shannon Beveridge (nowthisisliving<\/a>). With a combined YouTube audience of over 1.3 million subscribers, they both know a thing or two about how to capture attention.<\/p>\n\n\n\n

Tip 1: Your videos don\u2019t have much time to engage audiences<\/b><\/h2>\n\n\n\n
\"Image<\/figure>\n\n\n\n

Today\u2019s attention spans are measured in seconds, so your videos need to hook your audience immediately. You need to grab their attention right away and let them know exactly what they\u2019re committing to watching.<\/span><\/p>\n\n\n\n

To achieve this in her music videos, Zolita always aims to make her opening shot as visually captivating as possible. Her goal, she says, is for people to drink in those first 10 seconds and not want to click away. \u201cWith so much content out there to consume, if your content isn\u2019t making a striking impression from the jump, it\u2019s incredibly easy for someone to scroll on by,\u201d she says.<\/span><\/p>\n\n\n\n

\n