{"id":26337,"date":"2023-01-31T14:30:48","date_gmt":"2023-01-31T14:30:48","guid":{"rendered":"https:\/\/www.storyblocks.com\/resources\/tutorials\/how-to-use-testing-to-improve-your-videos\/"},"modified":"2026-05-06T13:55:33","modified_gmt":"2026-05-06T17:55:33","slug":"how-to-use-testing-to-improve-your-videos","status":"publish","type":"tutorial","link":"https:\/\/www.storyblocks.com\/resources\/tutorials\/how-to-use-testing-to-improve-your-videos","title":{"rendered":"How to use audience testing to improve your videos"},"content":{"rendered":"\n

The moment you\u2019ve been waiting for has finally arrived \u2013 you\u2019ve hit that publish button and released your video into the world. So now what? First, take a moment to celebrate all of your hard work! It takes guts and determination to put something you\u2019ve created out there, so even getting to this point is a success all its own. But the work isn\u2019t over once you publish your video. Now it\u2019s time to start testing to improve your videos<\/a>, and planning how you can make your next project even better. <\/span><\/p>\n\n\n\n

In <\/span>Episode 8<\/b><\/a> of Storyblocks\u2019 exclusive web series, <\/span>The Beginner\u2019s Guide to Creating Video<\/b><\/a>, you\u2019ll learn how to make your videos more successful through a combination of strategic testing and audience insights. Your hosts for this episode are Beth Cormack, Storyblocks\u2019 social media manager, and Ryan Barrales, our performance marketing manager. In it, the duo reveals their own processes for testing and optimizing video content \u2014 and they share some useful tips and tricks you can use to do the same.<\/span><\/p>\n\n\n\n

Tip 1: Test your videos to determine what works \u2014 then do more of it<\/h2>\n\n\n\n

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Once your video is live, it\u2019s the perfect time to learn more about your audiences on your channels. Each video is a new opportunity for testing different things<\/a> out to see what resonates with your viewers and what doesn\u2019t work for them. <\/span><\/p>\n\n\n\n

For paid media, Ryan suggests going live with several different copy variations, landing pages, or even edits to your video across different channels. Sometimes these subtle variations can result in wildly different audience responses. That data can give you key insights into what will perform well for different audiences.<\/span><\/p>\n\n\n\n

Testing is your chance to assess <\/span>how your video performed<\/span><\/a> against the goals you set. But it can also help you <\/span>understand your audiences\u2019 preferences<\/span><\/a> on a deeper level. That\u2019s especially true when you consider how your audiences respond to variations in your videos across the different channels where you\u2019ve posted them. You won\u2019t find that data in an analytics dashboard, though.<\/span><\/p>\n\n\n\n

It helps to read the comments section (even when it hurts)<\/span><\/h3>\n\n\n\n

Number of views, time watched, and other quantitative metrics can certainly help you understand overall video performance. However, it\u2019s essential to look at your qualitative data, too. The easiest way to do that is by reading the comments people leave on your videos. Internet video watchers usually don\u2019t hold back their opinions. That\u2019s not a bad thing, though. Even the most brutally honest takes can offer you a glimpse into what people really think about your content. <\/span><\/p>\n\n\n\n

Remember:<\/b> Whether the feedback is good or bad, your viewers\u2019 comments hold valuable insights that you can apply to future testing to improve your videos. Ignore them at your own risk.<\/span><\/p>\n\n\n\n

As you create more videos, try to identify any patterns in your comments that indicate which videos are gaining traction (and which aren\u2019t). As you find your most popular videos, start brainstorming about other tests<\/a> you can try next. <\/span><\/p>\n\n\n\n

At Storyblocks, we often measure our videos\u2019 performance based on engagement metrics. These include both in-platform and on-site engagement. For in-platform performance, you may want to look at video views and click-through rates. For on-site, you can check out metrics like bounce rates and time spent on site.<\/span><\/p>\n\n\n\n